The company is also looking at increasing its annual production to 3.6 lakh units this calendar, up from three lakh units in CY22. Brar echoed this optimism while pointing out that this product category grew by 25% last year compared to 16% seen in lower-level SUVs. Tae-Jin Park, MD & CEO, Kia India, said the midsize SUV segment was likely to see a compounded annual growth of 5%. The goal now is to sell over 10,000-12,000 units each month which will then lead to Seltos emerging as Kia India’s top seller.

With the new Seltos, Kia will target the domestic market more aggressively while export levels will pretty much remain at the same levels, said MyungSik Sohn, Chief Sales Officer.īrar added that Seltos sales in CY22 were around one lakh units and fell marginally to 5,000-6,000 units during the last two months as a result of the new model transition phase.

It remained the top contributor in FY23 with 135,885 units despatched to over 100 countries. Hardeep Singh Brar, Vice President & Head – Sales & Marketing, Kia India, told Mobility Outlook that Seltos contributed to about 50% of total exports for the company. After all, this midsize SUV was the second best selling model for Kia in the first half of 2023 with 30,244 units. The launch of the new Kia Seltos was not just about making headlines for the Korean automaker but was an important part of its strategy for India.

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